Vicente Villarin in Gravure Magazine (Issue #2), garment used: Silk rouched dress

May 2008

Gravure Magainze

Issue #2

Vicente Villarin in Aventura Magazine (April 2008 Issue), garment used in Featured article on Alicia Witt titled "Fire Hot"

April 2008

Aventura Magainze

Alicia Witt - "Fire Hot"

Vicente Villarin in Elle (April 2008 Issue), garments used in Fashion Trends: Secretary (pg. 146) and Elle Fashion Workbook (pg. 172)

April 2008

Elle Magainze

- Fashion Trends
- Fashion Workbook

I Design from more of an artist's standpoint,' says Joanne Cordero Reyes, designer of Vicente Villarin. Named after her composer grandfather Vicente Villarin Cordero, the elegant collection, debuting this spring, includes artfully draped tops and dresses, and lighter-than-air evening gowns. Having worked for labels J. Mendel, Reem Acra and Monique Lhuillier, it's no surprise the Parsons-trained designer knows her stuff. 'Eventually, I would love to introduce a sportswear line,' says the bicoastal Reyes, who was raised in the San Bernardino Valley, 'but that's down the road.' Available at Des Kohan, 671 Cloverdale Ave, LA, 323-857-0200; and by special order, visionvv.com

March 2008

C Magainze

Va Va Voom

Vicente Villarin's silk chiffon dress.

February 2008

Shape Magazine

Girl About Town

Vicente Villarin's silk chiffon dress.

November 06, 2007

WWD

High Art

Vicente Villarin. Designer: Joanne Cordero Reyes. Backstory: Despite the man's name on the label, there's a woman, Joanne Cordero Reyes, at the helm of Vicente Villain. The collection is named after an early 20th-century composer from the Philippines, Reyes' grandfather. It's her mother, however, who gave the 26-year-old her first exposure to the fashion industry -- she owns a special occasion shop called Francesca Rae Jonte in West Covina, Calif., where Reyes and her four siblings grew up helping with the sewing and emboridering. 'I would get in trouble later for taking home fabric,' she recalls. Reyes would go on to work for Ji Haye Couture, Reem Acra, J. Mendel and most recently, Monique Lhuillier. Collection: The line, mainly cocktail and eveningwear, is in the same spirit as that of the other houses at which she's worked -- romantic, flirty and definitely dressy. Texture is key, and the designer creates it with layering, collaging and ruching. Stats: Wholesale prices go from $400 for a silk chiffon blouse with draped pleat appliques to $1,400 for an evening coat and $2,100 for a metallic jacquard gown. The most elaborate eveningwear ranges from $3,500 to $7,500.

August 29, 2007

WWD

Nouveau Niche